JEWELLERY WITH RESPONSIBILITY

A business trip to Peru visiting a small-scale goldmine in 2012 turned out to be a true eye-opener to Guya Merkle. To witness the terrible working conditions of the miners first hand – many of them underage – broke Guya’s heart. She decided herself there and then that she wanted to change the industry. As a result Merkle founded the Berlin based brand VIERI Fine Jewellery in 2015. Although the gold being used is 100% recycled, sourcing fair-trade gemstones still proves challenging at times. However, VIERI is constantly thriving to become a better version of itself and proud to be launching its „Essential Collection“ in November 2019 exclusively handcrafted in Germany using 100% urban mined gold and 100% ethical sapphires. Merkle made it her mission to herald change in the luxury goods industry. She educates about socially responsible sourcing and manufacturing methods whilst presenting consumers with an alternative product that - by all means – is equally luxurious and desirable as their traditional choice.
Subsequently, Merkle set up the „Earthbeat Foundation“ to sit alongside her business, investing in social schemes in small-scale mining communities in Africa. The foundation’s core objective is to create awareness and fund training programs for miners. Ultimately, workers learn skills that enable them to pursue healthier, more meaningful and sustainable lines of work.
The company supports the work of the foundation with 1% of the total turnover and 3% of the annual profit and donates 10% of the proceeds of all wedding bands to local projects.

“It is my vision to build a company, that does not only act and produce responsibly but also makes the world a more beautiful and better place through its products”,
Guya Merkle.

Vieri 
        	
      		Spotlight

Spotlight

Vieri 
        	
      		Love & Engagement

Love & Engagement

Vieri 
        	
      		Candy Collection

Candy Collection

Vieri 
        	
      		Clouds Collection

Clouds Collection

Heritage & Inspiration

The granddaughter of the founder was born with the fine art of Haute Joaillerie, and today focuses her creations particularly on the roles of the modern woman in her daily life. VIERI creates collections that portray women in all of their diversity, and who strengthen their different roles. Every piece of jewellery represents a different facet of a woman.

The debut collection plays with the topic of clouds and includes charming rings, necklaces, earrings, and bracelets. Merkle’s vision of clouds represent the ever-changing form of a woman as well as the roles she takes on during the course of her life. In her jewellery, these visions of clouds become ethereal elements that mix with strong feminine forms, simplicity, opulence, and golden elegance. Set in 18 karats white or rose gold and manufactured with attention to detail, these pieces of jewellery represent all facets of the modern woman.

The collections around the Lily and the colourful gemstones of the Candy Collection are also homages to women. These one-of-a-kind pieces of jewellery, which are created around the gemstone, especially represent the uniqueness of every woman – which sometimes only becomes evident through imperfections. We fall in love with characteristics, such as inclusions, breaks, and colour explosions, which make the candy collection so wonderful. In turn, the Lily Collection is based on the purest form of femininity. There are many myths around the oldest flower in the world, that are all based on the female being. The rings, solitaire creations, earrings, pendants, and necklaces are all adorned with sapphires and available in 18-karat white or rose gold.

VIERI Fine Jewellery offers its customers rings, pendants, earrings, necklaces, and bracelets in 18-karat rose, white, or yellow gold. The jewellery collections are manufactured in Valenza, Italy, in traditional handicraft. Upon request, bespoke pieces are created with great care by a goldsmith in Berlin.

Respect the Beautiful

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Heritage

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Campaigns

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Guya

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18k Goldschmuck aus nachhaltiger Produktion

All VIERI Fine Jewellery rings, pendants, necklaces, and jewellery for the neck, ear and arms are exclusively produced in 750 (18 karat) rose gold, yellow gold, and white gold. Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are recycled. All of our diamonds, used for bespoke pieces such as engagement rings or solitaire rings, are from conflict-free zones. We want to take this even further, and therefore we mainly work with recycled diamonds and are on the constant lookout for sustainable sources.
Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.