THE VIERI BRAND
OUR CREDO
VIERI believes that fine jewellery and responsible business practice cannot exist without each other.
HERITAGE
Rudolf Merkle, Guya Merkle’s Grandfather, first founded the company in the 1930ies…
Press & Celebrities
COMMITMENT
A jewel’s true beauty is indicated not by aesthetic standards alone, but also by its ethical quality. Vieri is committed to selling only ethically produced gold.
GUYA
„It is my vision to build a company that not only produces and acts responsibly, but also makes the world a more beautiful and better place with its products.”
Our Credo
We believe that Fine Jewellery and responsible business practice cannot exist without each other.
Driven by the desire to create a positive impact in every aspect of the company, Guya Merkle made this her mission, as she founded VIERI Fine Jewellery.
All our jewellery creations are exclusively produced in 18 karat recycled rose gold, yellow gold, and white gold. There are a few exceptions, where we are using 14 karat recycled gold, but we always make sure you notice that.
Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are vintage.
Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.
It is our mission to create as much impact as possible. Therefore VIERI gives back. We support the Earthbeat Foundation along the way of bringing sustainable income solutions to communities in gold mining affected areas. If you want to learn more, click here.