THE VIERI BRAND
VIERI believes that fine jewellery and responsible business practice cannot exist without each other.
Rudolf Merkle, Guya Merkle’s Grandfather, first founded the company in the 1930ies…
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A jewel’s true beauty is indicated not by aesthetic standards alone, but also by its ethical quality. Vieri is committed to selling only ethically produced gold.
„It is my vision to build a company that not only produces and acts responsibly, but also makes the world a more beautiful and better place with its products.”
18k Goldschmuck aus nachhaltiger Produktion
All VIERI Fine Jewellery rings, pendants, necklaces, and jewellery for the neck, ear and arms are exclusively produced in 750 (18 karat) rose gold, yellow gold, and white gold. Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are recycled. All of our diamonds, used for bespoke pieces such as engagement rings or solitaire rings, are from conflict-free zones. We want to take this even further, and therefore we mainly work with recycled diamonds and are on the constant lookout for sustainable sources.
Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.