Mission

VIERI believes that fine jewellery and responsible business practice cannot exist without each other.

VIERI believes that fine jewellery and responsible business practice cannot exist without each other. Driven by the desire to create a positive impact in every aspect of the company, Guya Merkle made this her mission, as she took on the family business.

The desire to make a difference was further strengthened during Guya’s travels to Peru. There, she met workers at the gold mines and discovered they were regularly exposed to toxic materials without being aware of it. This realisation had a profound effect on Guya, which prompted her to redefine her vision of true luxury. Since 2013, VIERI is proud to solely use ethically sourced gold or recycled materials and gemstones while implementing targeted initiatives to give back to gold mining communities.

VIERI is working closely together with the earthbeat foundation, which was founded in 2013. By giving 10% of every sold piece of the Respect the Beautiful Collection, VIERI makes sure to invest in alternative income solutions for people working in the gold mines as well as protecting the environment and making sure that the topic is getting more and more exposure and awareness.

In recognition of VIERI’s commitment, Positive Luxury has awarded the Butterfly Mark to the company.

18k Goldschmuck aus nachhaltiger Produktion

All VIERI Fine Jewellery rings, pendants, necklaces, and jewellery for the neck, ear and arms are exclusively produced in 750 (18 karat) rose gold, yellow gold, and white gold. Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are recycled. All of our diamonds, used for bespoke pieces such as engagement rings or solitaire rings, are from conflict-free zones. We want to take this even further, and therefore we mainly work with recycled diamonds and are on the constant lookout for sustainable sources.
Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.