Vieri GmbH, Kurfürstendamm 36, 10719 Berlin ("Vieri")

Safeguarding personal data is very important to us. Whether data is collected and for what purpose it is processed is specified in the following Data Privacy Policy. We comply with all applicable laws for protecting and securing personal data. Our employees also undergo extensive training and are bound by secrecy and compliance with all data protection regulations.

I. Name and contact details of data controller

The person responsible for processing personal data pursuant to Art. 4 of the EU DPA:

Vieri GmbH Kurfürstendamm 36
10719 Berlin
+49 151 111 235 72

II. Which data is collected?

Server log files

We collect data, so-called server log files on every accessing of the server on which the website is located. These access data include for example, the name of the website accessed, the file, date and time of access, the transferred data, a notification of successful access, the browser type and version, the user's operating system, the referrer URL (the page visited previously), the IP address and the provider making the inquiry.

The legal basis for data processing is Art. 6 Sub-section 1 lit. f) of the EU DPA.

User account

We collect the user's personal data as part of the framework for setting up the user account. This includes the name, email address and physical address and telephone number, provided on a voluntary basis. The ring size is queried in the event where a ring is purchased.

The legal basis for data processing is Art. 6 Sub-section 1 lit. a) of the EU DPA.


Contact form

We will provide you with a contact form to give you the opportunity to contact us electronically. Any data entered in the input screen will be transmitted to us and stored. The email address is required to be entered for this purpose. Any additional information is voluntary.

The legal basis for data processing is Art. 6 Sub-section 1 lit. a), Art. 6 Sub-section 1 lit. b) and Art. 6 Sub-section 1 lit. f) of the EU DPA.


Making contact

I will process any personal data you provide, i.e. an email address as well as any additional contact information along with your name for the purpose of responding to your inquiry should you contact us using email address specified on our website.

The legal basis for data processing is Art. 6 Sub-section 1 lit. b) and Art. 6 Sub-section 1 lit. f) of the EU DPA.



We issue a regular newsletter which requires you to provide your email address in order to receive it. You must explicitly confirm that you would like to receive our newsletter before it is sent out within the context of the double opt-in procedure. You will then receive a confirmation and an authorization email with a link. You will confirm that you would like to receive the newsletter when you click on this link. This registration is recorded in order to provide legal evidence of the registration process.

You may unsubscribe from the newsletter at any time. The corresponding link can be found in every newsletter which has been sent. Alternatively, you can withdraw your consent by contacting us at

The legal basis for data processing is Art. 6 Sub-section 1 lit. a) of the EU DPA.



Our website uses cookies. This is a short data package which is exchanged between computer programs or a text file which is stored on the user's computer system. Session cookies are deleted after closing your browser, persistent cookies, on the other hand, will remain on your terminal device and enable us to identify your web browser the next time you visit. The following data, for example, is both stored and transmitted: Log-in information, items in the shopping cart, etc.

You can set your browser in such a way that you will be informed about the cookies settings and can decide individually about whether to accept them or to reject any cookies for certain cases or in general terms, for example with cookies from third party providers. The functionality of our website may be restricted if cookies are not accepted.

The legal basis for data processing is Art. 6 Sub-section 1 lit. f) of the EU DPA.


III. For what purposes will the data be used?


Personal data is only collected, stored and processed to the extent required for the service to be provided, for honoring the contract or for responding to the inquiry.

We only process your personal data in strict compliance with data protection regulations. In particular, any such data will only be processed if a legal permit has been obtained.

In detail:


Server log files

This data is processed by us in order to establish a connection to our website. Processing is required to ensure the security and stability of the system.

We use log data exclusively for statistical evaluations, for the purpose of business operations, the security of the service and for maximizing the offer.

We reserve the right to check the log data at a later stage should there be any suspicion of illegal use of the service which has been raised on the basis of concrete indications.


User account

The creation of a user account makes it possible to use the services we provide. We will send you an invoice for the articles and jobs you have purchased on the basis of the data entered.


Contact form

The contact form allows you to contact us easily. Collecting your email address is vital in order to be able to answer your request. Should any data such as name, address or similar also be processed, then this processing serves to individualize the respective user and therefore allows us to respond to his/her request to the best of our ability and to prevent any misuse of the contact form.


Making contact

Processing your email address is vital in order to be able to answer your request. Should any data such as name, address or similar also be processed, then this processing serves to individualize the respective user and therefore allows us to respond to his/her request to the best of our ability.



The purpose of the newsletter is to inform you about our offers and existing developments. The purpose of collecting your email address is to send you the newsletter.



The use of cookies makes it possible to adapt the website maximally to individual user requirements. Cookies can be used, for example, to create virtual shopping carts, to define language settings or to record information entered just the once, such as search terms or location data. The use of cookies enables us to analyze user behavior, the performance of the website with regards for instance to loading times when using various browsers and the use of suitable individualized advertising in accordance with user behavior.


IV. Will data be passed on to third parties and if so, which data?


In principle, any data transmitted by you will not be made available to third parties. In some cases, however, it may be necessary to pass on your personal data to companies which are entrusted by us with the provision of individual services.

Third parties are obliged on their part to comply with the statutory provisions whenever handing and processing this data.

We will pass on your payment data to the appointed credit institution whenever processing payments.

We will pass your payment data on to PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg as part of payment processing whenever people pay by credit card via PayPal or by direct debit via PayPal. Further information about PayPal (Europe) S.à.r.l. et Cie, S.C.A.'s Privacy Policy can be found here.

When paying via the Stripe payment service, any data will be transmitted in encrypted form to Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland. Further information about Stripe’s Privacy Policy can be found here.

When paying via the SumUp payment service, any data will be passed on to SumUp Payments Limited, 32-34 Great Marlborough St, W1F 7JB, London, United Kingdom. Further information about SumUp’s Privacy Policy can be found here.

Information will only be transmitted to authorities and state institutions within the framework of the legal duties in order to provide information and in the event where any such action has been instructed by the courts. In such cases, we may provide the information, e.g. to make, exercise and defend legal claims and to enforce existing contracts in the context of any allegations of fraud, security measures or any generally applicable legal provisions.

Personal data outside of the framework described here will not be passed on without explicit consent.

Under no circumstances will we sell or rent out personal data to third parties.


V. How long is the data stored for?


Your data will be stored for as long as it is necessary in order to satisfy the purpose mentioned above. It will be deleted or blocked if required under commercial or tax law as soon as this is no longer the case, e.g. once the contract has been completed. The data will be deleted from the point in time from which legal storage obligations are no longer in conflict unless you have explicitly given consent for additional use.

Server log files will be stored on the server for 30 days.


VI. Your rights as the person affected


You will reserve the rights listed below as a person who is subject to the processing of personal data. These rights result from the provisions of the Basic Regulation on Data Protection and are represent here in a simplified form in a number of cases.


  1. The right to information

    You reserve the right to ask us to confirm whether any personal data concerning you will be processed, pursuant to Art. 15 of the EU DPA. If this is the case, you will reserve the right of access to this personal data and to the information specified in Art. 15 (1) Hs. 2 of the EU DPA. This specifically includes the purpose of the processing, the categories of any data processed, the recipients to whom data has been or will be disclosed, and the planned duration of the storage period or the criteria for the duration of the storage whenever these are possible.

  2. The right to amendment

    You reserve the right to ask us to rectify any incorrect data concerning with immediate effect, pursuant to Art. 16 of the EU DPA. You reserve the right to request any incomplete personal data be finalized by making an additional declaration and when taking the purposes of processing into consideration.

  3. The right to deletion

    You reserve the right to ask us to delete your personal information with immediate effect, pursuant to Art. 17 of the EU DPA. We are obliged to delete any personal data immediately should one of the provisions of Art. 17 Sub-section 1 EU DPA apply. These reasons include, for example, the fact that the data is no longer required for the purposes for which it is being collected or otherwise processed.

  4. The right to restricted processing

    According to Art. 18 EU DPA, you have the right to ask us to restrict processing your personal information should any of the conditions of Art. 18 of the EU DPA apply. This includes, for example, where you may dispute the accuracy of any personal data. We may only then process any data to a limited extent for as long as it takes to verify the accuracy of any personal data.

  5. The right to data portability

    You reserve the right to receive any personal data concerning you, which has been provided to us in a structured, standard and machine-readable format, pursuant to Art. 20 of the EU DPA. You reserve the right to transfer this data to another data controller without any interference, i.e. to another body which processes data, provided that it was processed originally based on consent or it was required in order to honor a contract.

  6. The right of objection

    According to Art. 18 EU DPA, you have the right to object to any personal data concerning you from being processed at any time if this data is being processed on the basis of Art. 6 Sub-section 1 lit. e) or f) of the EU DPA and there are reasons for doing so which are linked to your personal situation. Objections can be made to the processing of data for the purpose of direct marketing at any time. Any personal data will then no longer be processed for this purpose. The right of objection can be exercised by making an informal declaration. A written declaration or an email sent to the contact address specified above will be sufficient.

  7. Right to withdraw the declaration of consent

    You reserve the right to withdraw your consent to processing at any time, pursuant to Art. 7 Sub-section 3 of the EU DPA. The legality of any processing carried out on the basis of the consent shall remain unaffected until it is withdrawn. The right of revocation can be exercised by making an informal declaration. A written declaration or an email sent to the contact address specified above will be sufficient.

  8. Automated decision in individual cases including profiling

    You reserve the right not to be subject to a decision based exclusively on automated processing, including profiling, which has a legal impact on you or which may disadvantage you in a similar manner, pursuant to Art. 22 of the EU DPA. Art. 22 Sub-section 1 of the EU DPA provides for exceptions to this, whereby Art. 22 Sub-section 4 of the EU DPA includes partial exceptions.

  9. The right of appeal to a supervisory authority

    You reserve the right of appeal to a supervisory authority under Article 77 of the EU DPA, in particular within the Member State of your place of residence, place of work or of the place of suspected infringement, without prejudice to any other administrative or legal remedy, should you believe that the processing of personal data concerning you contradicts this regulation.

    The competent supervisory authority for existing cases is:

    Berlin Commissioner for Data Protection and Freedom of Information Friedrichstraße 219
    10969 Berlin
    Tel.: 030/13 889-0 Fax.: 030/215-5050


VII. Third-party services


We use the following third-party services:

  • Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”)
  • Instagram Inc., subsidiary of Facebook Inc., 181 South Park Street, San Fransisco, CA 94107, USA (“Instagram”)
  • MailChimp (The Rocket Science Group, LLC, 675 Ponce de Leon, Avenue NE, Atlanta, GA 30308, USA (“MailChimp”)

A third party may have its registered office located in a third country, i.e. a country in which the DPA has no direct legal implications. In this case, data shall only be transmitted if your consent is given, if an appropriate level of data protection remains intact or if another legal permit exists.

Google, Facebook/Instagram, Twitter, LinkedIn and MailChimp operate under the Privacy Shield Agreement (EU-US Privacy Shield), which means that the provisions of the Privacy Shield Agreement correspond to the data protection level of the European Union and that this data will be processed accordingly.

The purpose of data processing is usually user-specific advertising, i.e. individualised advertising can be placed which corresponds to the presumed interests of the user or results from the user's previous usage behaviour. For this purpose, cookies are stored on the user's end devices. These cookies can store the usage behavior and thus represent the areas of interest.  

We would like to make it clear that in the case of requests for information and/or the assertion of other rights of affected parties, users should contact the respective third party providers directly. They have access rights to the user's data stored and processed there and can provide information and/or take appropriate measures. Should you contact us directly, we will try to support your request as best we can. However, as we have no access to the data stored by third parties, our scope for action is limited. 


1. Facebook, Instagram

We have integrated plugins of social networks and Facebook and Instagram services on our website

We use the 2-click method in order to ensure the highest possible level of protection and to take the principle of minimizing data into consideration. By doing so, any direct contact between the social network and you is only established when you actively click on the corresponding button.

No data will be collected, no activities are logged, and no surfing profile will be created unless the social network button has been clicked.

If the button is clicked, the respective service provider will receive information that you have accessed our website. No user account is required for this service; likewise, you do not need to be logged in if you have a user account. However, this data will be assigned directly to the account if you have a user account with the service provider and are logged in. This can be prevented by logging out before clicking the button in your user account of the corresponding service.

We have no way of influencing whether, to what extent, for what purpose and for how long the service providers and social networks collect personal data.

Further information on processing user data can be found here: Facebook, Instagram

2. MailChimp

Our email newsletter is sent out by the service provider MailChimp. MailChimp offers statistical evaluation options for usage data, however the evaluation is essentially group-related and is not performed individually. The usage data generated by MailChimp is not evaluated individually. The tracking offered by MailChimp will be disabled as much as possible. However, the analysis tool Google Analytics is used on the website which is then displayed if you request a newsletter be displayed correctly via the link in the email in a browser. Only MailChimp has access to the any data which is generated. However, you can prevent tracking by Google Analytics by using certain browser plug-ins.

The Privacy Policy can be found here.


VIII. Technical and organizational measures

We take technical and organizational measures to ensure that the security and protection requirements of the EU DPA are met, and that any personal data are protected against loss, destruction, manipulation or access by unauthorized individuals. The measures are always adapted to state-of-the-art technology.

IX. Changes to the Privacy Policy

    We reserve the right to amend this Privacy Policy at any time. You are asked to familiarize yourself regularly with the contents of the Privacy Policy.



    Updated May 2018

    Our Credo

    We believe that Fine Jewellery and responsible business practice cannot exist without each other.

    Driven by the desire to create a positive impact in every aspect of the company, Guya Merkle made this her mission, as she founded VIERI Fine Jewellery.
    All our jewellery creations are exclusively produced in 18 karat recycled rose gold, yellow gold, and white gold. There are a few exceptions, where we are using 14 karat recycled gold, but we always make sure you notice that.
    Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are vintage.
    Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.

    It is our mission to create as much impact as possible. Therefore VIERI gives back. We support the Earthbeat Foundation along the way of bringing sustainable income solutions to communities in gold mining affected areas. If you want to learn more, click here.