Respect the Beautiful is our expression for sustainable actions. Vieri believes that fine jewellery and responsible business practice cannot exist without each other.

VIERI believes that fine jewellery and responsible business practice cannot exist without each other. That is why we want to build a business on solid ethical and social principles. Respect the Beautiful is our expression for our sustainable actions.

VIERI Earthbeat Foundation Donation

We use ethically sourced and recycled gold as well as silver for every piece we make. Through personal relationships with our producers in Italy and Germany, we make sure that our jewellery is made of the highest quality and meets the best possible standards.

We constantly challenge ourselves to become better. We are not perfect yet, but we want to create something meaningful and honest. We believe that this is the first step towards taking responsibility.

VIERI owner Guya Merkle created the earthbeat foundation in 2013 after visiting regular working mining communities in Peru. She never expected to find these horrible conditions and was shocked by the huge gap between the sourcing of gold and the finished products. Jewellery was and still is a very emotional and desirable luxury good. It was evident to her that besides building VIERI on sustainable pillars she wanted to go one step further and create a positive vision for gold and its future.

The foundation is concentrating on a better future for gold mining communities working in small-scale mining all around the world. Its core objective is to create awareness and small projects, focusing on alternative income solutions for the miners through social businesses. Thereby, it is crucial to us that we work hand in hand with the communities to see what their ideas and needs are. At the moment the foundation is working with 80 miners on a honey business. They will become beekeepers, harvesting and selling their own honey – which we call liquid gold. Find more about the earthbeat foundation here:

As a company VIERI supports the work of the Foundation with 1% of the total turnover and 3% of the annual profit and dedicates 10% of the sale of all wedding bands and the Respect the Beautiful Collection to local projects. In this way we not only offer our customers the opportunity to become part of the change, but also close a cycle that makes sense for us, in which we give back and create opportunities for a better and self-determined life.

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Our Credo

We believe that Fine Jewellery and responsible business practice cannot exist without each other.

Driven by the desire to create a positive impact in every aspect of the company, Guya Merkle made this her mission, as she founded VIERI Fine Jewellery.
All our jewellery creations are exclusively produced in 18 karat recycled rose gold, yellow gold, and white gold. There are a few exceptions, where we are using 14 karat recycled gold, but we always make sure you notice that.
Colourful gemstones, used in the collections, are of a high-quality, come from transparent sources, responsibly acting mining cooperations, or are vintage.
Our production is based in Italy and Germany. We can therefore, combine handmade quality with tradition. The closeness to our goldsmiths makes it possible to be close to the product on all production stages, to be able to fulfil our customer’s wishes.

It is our mission to create as much impact as possible. Therefore VIERI gives back. We support the Earthbeat Foundation along the way of bringing sustainable income solutions to communities in gold mining affected areas. If you want to learn more, click here.